Successful Ecommerce Management
Successful Ecommerce Management
18-19-20 January

13:45-15:30 GMT

12-13-14 April

13:45-15:30 BST

21-22-23 June

09:45-11:30 BST

Workshop Overview

This virtual workshop will help you understand the grocery shoppers’ online purchase journey. In our interactive session, you will also learn how to optimise the key drivers of purchasing for your brands and category.

As the shift to online shopping continues to grow, you need to be skilled in optimising the online channel for your brand in order to succeed.

This workshop is suitable for those who are starting out within the world of Ecommerce, Commercial sales, category management, Shopper marketing.


The programme has been split into three 1hr 45 mins sessions over 3 days.

Day 1
Duration: 1hr 45mins

The growing importance of online

The online grocery shopper journey

The different fulfillment models

Measuring success

Day 2
Duration: 1hr 45mins

Optimising the category for the search algorithm

The right taxonomy

Curating the range

The right imagery

Consistency in descriptions

Day 3
Duration: 1hr 45mins

Importance of review

Promotions online

Online shopper communication

Omni-channel considerations

Learning outcomes

Understand the key influences on the grocery shopper online

How to fix the basics for online shopping – search, taxonomy, image and trade marketing

Online opportunities to influence the shoppers behaviour

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield

Book your virtual place today!