Successful Ecommerce Management
(Australia and New Zealand)
Successful Ecommerce Management
27-28-29 September

08:45-10:30 AEDT
10:45–12:30pm NZDT

Workshop Overview

Globally ecommerce has never seen such strong growth; in many countries the channel is coming of age and for other countries with the growth in digital we are seeing ecommerce will be a key grocery channel worldwide. Now is the time to make sure you are best placed to take advantage of the channel for your products and brands, and you have the skills need to succeed.

This virtual workshop will help you understand the grocery shoppers’ online purchase journey. In our interactive session, you will also learn how to optimise the key drivers of purchasing for your brands and category.

This workshop is suitable for those who are starting out within the world of Ecommerce, Commercial sales, category management and shopper marketing.

The workshop will incorporate best practice ecommerce from around the world but tailored for the Australian and New Zealand markets.

Agenda

The programme has been split into three 1hr 45 mins sessions over 3 days.

Day 1
Duration: 1hr 45mins

The growing importance of online for food and grocery

The online grocery shopper their needs, barriers and behaviour

The various developing ecommerce routes to the consumer

The evolution of fulfilment models for grocery

Day 2
Duration: 1hr 45mins

Optimising your products to be found

Understanding SEARCH and how to influence

Taxonomy and polyhierarchy its role and how to take advantage of it

Optimising your products to CONVERT to a sale

Best in class imagery for ecommerce

Day 3
Duration: 1hr 45mins

Getting description right for products to found and bought

The power and importance of reviews

The right online shopper communication

Omni channel considerations for brands

Learning outcomes

Understand the key influences on the grocery shopper online

How to fix the basics for online shopping – search, taxonomy, image and trade marketing

Online opportunities to influence the shoppers’ behaviour

Testimonial

One Harvest engaged IGD at a time when the online space in Australia was rapidly evolving. We needed to assemble our Commercial Team, as well as our Board and Executive Team, to ensure we had the right knowledge foundations to build a compelling e-commerce strategy. IGD were great to work with from start to finish offering their time upfront to ensure they were aligned with the key training themes. Then they clearly articulated how they planned to use their dynamic, engaging, and innovative methods to bring about quality discussion and output. Overall, it has been a resounding success.

George Haggar, Executive Director, One Harvest

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield

Book your virtual place today!