Building Digital Capability

We define developing digital capability as doing everything it takes to develop an organisation and workforce able to:

• Maximise the potential of data and technology to address business challenges
• Respond quickly to continual shifts in consumer behaviour in a fast-changing connected world

The framework identifies four stages of digital capability development:

Inaction
Not a priority for the business and no significant plans to develop capability

Recognition
Understand capability development is important, but unclear how to develop it

Action
Understand development needs and have invested in significant digital capability development

Instinct
Have a digitally capable workforce, focussed on continuous improvement and learning

The most advanced companies we have talked to focus on the following areas:

Leadership
Champion the exciting potential of technology from the very top of the organisation

Culture
Empower people to be creative, test and learn and challenge existing ways of working

Talent
Cultivate diversity and a lifelong learning mindset, recognising many will resist change

Data
Treasure and protect your data; along with your people, this will be your most valuable asset