Engaging consumers



Consumer research

Explore our consumer research on health trends and reformulation focus areas.

Global Insight

Find out how companies are reformulating their products based on consumer insight in key markets such as Asia.


Download our free guides on designing, presenting and positioning of front of pack labels, communicating messages to consumers and more.

Content library

Access all healthy eating articles, case studies and reports in one place

Reformulation resources

Our free resources bring together the latest official guidance, highlights from our shopper research, best practice and inspirational examples from food and grocery companies.

Eating well and eating out?

One-third (31%) of consumers would eat out more if healthier options were more readily available says our research. Interest in healthy eating is on the rise and so is eating out. Our research explores the links between these trends and the commercial opportunities for food and drink companies.