Promotional restrictions on HFSS products

Date : 10 June 2022

Lizzy McHugh

Health and Sustainable Diets Associate

Following new guidance and timings from Government, this deck summarises upcoming regulations for businesses wanting to sell and promote HFSS products.

From Autumn, the rules for selling products high in sat, sugar and salt (HFSS) will change in England.

Promotions of products high in fat, sugar or salt by location will be restricted from October 2022 and by volume price from October 2023.

This deck explores restrictions at point of sale.

*Further restrictions on advertising are due to come into force in January 2024. These are not discussed in this deck.