Data to Insight (Virtual)
Data to Insight

6-7-8 June

13:45-15:30 BST | Virtual

5-6-7 September

9:45-11:30 BST | Virtual

7-8-9 November

9:45-11:30 GMT | Virtual

24 May

9:00-16:45 BST | In-person

Workshop Overview

This workshop will take you through the optimum process required to distil reams of data into meaningful insights. Our industry experts will demonstrate techniques to ensure you uncover what is important in your data.

Be clear on what actionable insights are and learn a process to ensure you go beyond sharing observations to delivering insights.

This workshop is relevant for category and insight professionals looking to sharpen their data analysis and presenting skills.


The online training session has been split into three 1hr 45 mins sessions over 3 days.

Day 1
Duration: 1hr 45mins

Definition of insight and foresight

The three different types of insight

Introducing the IGD Insight funnel

Asking the right business questions

The different data needs for a 360 picture

Day 2
Duration: 1hr 45mins

bullet pointUtilising trends, changes and comparisons

bullet pointSynthesizing the information

bullet pointTools to get to the route cause

Day 3
Duration: 1hr 45mins

Using Hypothesis

What is an insight statement

Putting rigour in your analysis

Learning outcomes

The definition of actionable insight and the practical application.

Tools to help you uncover the meaningful implications of complex data.

The IGD Insight funnel and how can adopt the model to get from data to insight.

Build your confidence to deliver insight-led recommendations.


The course builds theoretical knowledge but also gives you chance to apply this knowledge in a real-life situation.

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield

Book your virtual place today!