Successful Revenue Growth Management
Successful Revenue Growth Management

11-12-13 July

13:45-15:30 BST | Virtual

3-4-5 October

13:45-15:30 BST | Virtual

Workshop Overview

Organic volume growth is becoming increasingly difficult to come by in the volatile market we are all operating in. Changing consumer habits and external factors will continue to be a challenge over the coming years, so how can businesses stay ahead? In today’s leading organisations, successful revenue growth management has come to be at the heart of commercial decision making.

In this three-day virtual course from IGD you will discover the tools and techniques required for implementing a successful revenue growth management mindset in your business. The workshop will explore how to drive profit and revenue growth whilst remaining relevant to your customers and consumers.

Using real world examples and practices to build your knowledge and skills, you will complete the course knowing how each element of your commercial plan influences the P&L.


Day 1
Duration: 1hr 45mins

What is revenue growth management?

Understanding your company’s P&L

The need to strive for the triple win

Strengths and weaknesses of different investment pots and how to use them

Day 2
Duration: 1hr 45mins

Understand the financials of a promotion

Evaluating promotions – for the supplier and the retailer

Statistical modelling of promotions

Strategic promotional planning

Day 3
Duration: 1hr 45mins

Build price management strategies in an omni-channel world

How to optimise the assortment mix to deliver success

Why and how to prioritise customers

Learning outcomes

Understand the role of RGM in delivering business performance

A clear understanding of profit and the influence of different activities

Understand how to evaluate promotions and build strategic promotional plans

How to optimize pricing and assortment across your portfolio

Who is it relevant for

National account managers

New Revenue growth managers (MS&P, CS&P CMO)

Experienced category managers

Brand marketers looking to expand their capabilities

Meet the trainers

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Simon Attfield, Strategy & People Solutions Manager, IGD

Adam Jones, Commercial Solutions Manager

Adam works in the Commercial and Category Solutions team at IGD to deliver customised projects that accelerate business growth across commercial capability and category development. Prior to IGD, Adam spent the past ten years at Nestle across a variety of category, insight, and business manager roles, most recently leading the Sainsbury’s account for the Nestle Food and Dairy business.

Adam Jones, Commercial Solutions Manager, IGD

Book your virtual place today!