A range of factors continue to disrupt supply chains including the war in Ukraine, labour shortages and the cost of living crisis resulting in more people switching products. This is covered in more detail in our latest Viewpoint report. Download a free copy here.

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In the latest consumer research conducted for IGD (23-25 September 2022) more adults (63% vs 60% in early September’22) experienced shortages of some food and groceries in-store or online recently. This is still relatively high and compares with just 55% this time last year.
The chart above still shows that the trend over the last year is higher overall.

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Availability concerns are increasing the most for dairy and bakery (+6% each since the start of the month). Higher prices for milk, cheese and eggs have contributed to rising food price inflation. This is because of rising production costs, particularly energy costs, and a long spell of hot weather. Labour shortages could also be contributing to availability concerns for dairy products – see here.
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